World Famous Rankin was the Director for this visually stunning and moving unicef campaign. The premise of the video is to highlight the struggle of war, poverty and disaster focusing on how it affects children.
Mark Summers Casting was tasked with finding children to be the faces and voices of this emotional campaign. During the casting stage, Mark and his team needed to find a mixture of boys and girls between the ages of 6 – 16 years old. The casting needed to represent all children in nationality, and we also welcomed children with disabilities and special needs.
The idea behind this project is to encourage people to see past labels and see refugee children as just that, children. Mark Summers & his casting team are big supporters of unicef, and were proud to be part of this campaign.