| dancing dads | |
|---|---|
Client: | Sainsbury's |
Director: | Ben Turner |
Production Co.: | Fulwell 73 |
Ad Agency: |
Gravity Road |
Choreographer: | Natricia Bernard |
This dancing dad’s commercial was choreographed by award winning choreographer Natricia Bernard (Katy Perry ‘Firework’), who is represented by our sister company MS Represents. Award winning casting director Mark Summers, and his team were challenged with finding middle-aged, individual dancers who could do a street-like, cohesive performance. This commercial ended up as an internet sensation with over 50 million views.
