dancing dads
Client:
Sainsbury's
Director:
Ben Turner
Production Co.:
Fulwell 73
Ad Agency:
Gravity Road
Choreographer:
Natricia Bernard

Dancing Dads

Sainsbury's, Ben Turner, Fulwell 73, Gravity Road, Natricia Bernard

This dancing dad’s commercial was choreographed by award winning choreographer Natricia Bernard (Katy Perry ‘Firework’), who is represented by our sister company MS Represents. Award winning casting director Mark Summers, and his team were challenged with finding middle-aged, individual dancers who could do a street-like, cohesive performance. This commercial ended up as an internet sensation with over 50 million views.