move your own way
Client:
Qooder
Director:
RANKIN
Production Co:
The Graft
Choreographer:
Natricia Bernard

Move Your Own Way

Qooder, RANKIN, The Graft, Natricia Bernard

Whether at a stop or moving, a Qooder electric bike is always in balance without the use of feet on the ground and, thanks to its low centre of gravity, is extremely light in all manoeuvres. Beautifully shot and directed by Rankin, alongside choreography by the multi-talented Natricia Bernard as they totally create that sensibility through movement & dance, sound & image. 

Mark Summers & our team saw some truly amazing dancers for this spot. Natricia is represented by our sister company, MS Represents.