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Client:
Nike Women
Director:
Jonas Renck
Production Co.:
Exposure
Ad Agency:
Wieden & Kennedy
Artist:
Sofia Boutella

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Nike Women, Jonas Renck, Exposure, Wieden & Kennedy, Sofia Boutella

Jonas Renk directed this Nike commercial and award winning casting director Mark Summers, and his team did the casting. Mark and his team needed to find a skilled female dancer who was able to do a multitude of dance styles including hip hop, contortion, break dancing, and krumping. Mark ended up casting French-Algerian dancer, model & actress Sofia Boutella as the lead dancer.