BRINGING DOWN THE HOUSE
Client:
Kia Soul
Director:
Carl Erik Rinsch
Production Co.:
Pretty Bird
Ad Agency:
David & Goliath
Choreographer:
Natricia Bernard

Bringing Down the House

Kia Soul, Carl Erik Rinsch, Pretty Bird, David & Goliath, Natricia Bernard

This internet sensation for Kia Soul was directed by Carl Erik Rinsch and choreographed by award winning choreographer Natricia Bernard (Katy Perry ‘Firework’), who is represented by our sister company, MS Represents.

Casting for this commercial was done by award winning Casting Director Mark Summers and his team. We were challenged with finding dancers who were able to do multiple dance styles including but not limited to: Hip-hop, popping and locking, break dancing, dub step, robotics all while wearing a boiling hot hamster suit.