This wonderful commercial was directed by Emmy-winning genius, Erich Joiner (AdWeek’s ‘Director of the Year’ 2018). Talent was found by award winning Casting Director Mark Summers.
Mark and his team were tasked with finding dancers from wide-ranging ethnic backgrounds with multiple dance styles, ranging from hip-hop to Chinese ribbon dancing to ballet to line dancing. Multi-award winning Choreographer Natricia Bernard (Katy Perry, 50 Cent, Justin Timberlake) choreographed this stunning commercial that blends dance & music. Natricia is represented by our sister company, MS Represents.