| cOPING WITH HUMANS FT. CARRIE FISHER | |
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Client: |
IBM |
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Director: |
Joe Pytka |
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Artist: |
Carrie Fisher |
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Production Co.: |
PYTKA |
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Ad Agency: |
Ogilvy |
Casting Director Mark Summers was asked by iconic commercials Director Joe Pytka, and Ogilvy in New York to cast 5 actors- who were to be turned into robots- to work alongside Carrie Fisher (1956-2016) in this witty AI spot for IBM WATSON, set up as a self-help group with Carrie as the Group Leader.
The spot aired during The 2016 Academy Awards. Watching it now is very poignant as the amazing & talented Ms. Fisher is no longer amongst us.
Read more about it in AdWeek here:
