| cOPING WITH HUMANS FT. CARRIE FISHER | |
|---|---|
Client: | IBM |
Director: | Joe Pytka |
Artist: | Carrie Fisher |
Production Co.: | PYTKA |
Ad Agency: | Ogilvy |
Coping with Humans ft. Carrie Fisher
IBM, Joe Pytka, Carrie Fisher, PYTKA, Ogilvy
Casting Director Mark Summers was asked by iconic commercials Director Joe Pytka, and Ogilvy in New York to cast 5 actors- who were to be turned into robots- to work alongside Carrie Fisher (1956-2016) in this witty AI spot for IBM WATSON, set up as a self-help group with Carrie as the Group Leader.
The spot aired during The 2016 Academy Awards. Watching it now is very poignant as the amazing & talented Ms. Fisher is no longer amongst us.
Read more about it in AdWeek here:
