cOPING WITH HUMANS FT. CARRIE FISHER
Client:
IBM
Director:
Joe Pytka
Artist:
Carrie Fisher
Production Co.:
PYTKA
Ad Agency:
Ogilvy

Casting Director Mark Summers was asked by iconic commercials Director Joe Pytka, and Ogilvy in New York to cast 5 actors- who were to be turned into robots- to work alongside Carrie Fisher (1956-2016) in this witty AI spot for IBM WATSON, set up as a self-help group with Carrie as the Group Leader. 

The spot aired during The 2016 Academy Awards. Watching it now is very poignant as the amazing & talented Ms. Fisher is no longer amongst us. 

Read more about it in AdWeek here:

http://www.adweek.com/news/advertising-branding/princess-leia-and-ridley-scott-reintroduce-world-artifical-intelligence-ibms-oscars-ads-169891