#YourRules ft Grace & G-Eazy
House of Fraser
Ace Norton
Grace & G-Eazy
Production Co.:
Pretty Bird
Ad Agency:
18 Feet & Rising
Parris Goebel

#YourRules ft Grace & G-Eazy

House of Fraser, Ace Norton, Grace & G-Eazy, Pretty Bird, 18 Feet & Rising, Parris Goebel

House of Fraser Christmas was one of the most talked about Christmas Campaigns of 2015.

The cast includes an array of aspirational characters, united by a powerful dance routine, from a tough biker heroine and her whimsical pastel-hued army to an opulent table of riotous diners; each scene celebrates a sense of rebellion and an abundance of style. 

Mark Summers and his team were tasked with casting fierce and unapologetic hip hop dancers, who were unafraid of taking risks to be on the cutting edge of an internationally acclaimed commercial. Set to the track You Don’t Own Me by Grace, featuring G-Eazy, the ad was choreographed by pop dance mastermind Parris Goebel (Justin Bieber’s Sorry), and directed by award winning Californian filmmaker Ace Norton.