KILLER
Client:
H&M
Director:
Alex Courtès
Production Co.:
Les Télécréateurs
Ad Agency:
Strange Cargo
Choreographer:
I COULD NEVER BE A DANCER
Music:
SEAL FT. LE YOUTH

Le Youth, an electronic musician, DJ and producer created the sound for this H&M commercial. Directed by Alex Courtès (Alice in Chains ‘Check My Brain’, Snow Patrol ‘Take Back the City’) and choreographed by I Could Never Be A Dancer (Kylie Minogue ‘Crystallize’, Cartier ‘Diamonds’). Mark Summers and his team were tasked with finding talent that could keep up with the fast paced tempo of music.