This ASDA supermarket retailer commercial was directed by Poppy de Villeneuve (Nike ‘Being True project’) and choreographed by the award winning Natricia Bernard (Katy Perry ‘Firework’) who is represented by our sister company, MS Represents. Casting for this dance number was done by Mark Summers, and his team. For this casting we needed to find four young female dancers, with beautiful smiles who could also portray a great personality.