still got it
Ian Derry
Ad Agency:
FCB Inferno

Still Got It

Fitbit, Ian Derry, FCB Inferno

Mark Summers Casting research team was asked to cast this campaign for Fitbit UK. The casting team searched across the UK for real men aged from 18-99 who enjoyed sports and exercise. The team interviewed 1000s of men to take part in this campaign, many of whom we found by targeting sports venues, parks, gyms and so forth to street cast.