This mini-epic spot using an updated legend of Narcissus, was directed by the unique Floria
Sigismondi, & bears her distinctive hallmark. She’s best known for writing and directing the feature
film The Runaways (2010), directing television including The Handmaid’s Tale and American Gods, as
well as directing music videos for Christina Aguilera, Justin Timberlake, Rihanna, Leonard Cohen,
Katy Perry and David Bowie. We cast in the UK for this original concept & we saw a lot of models and
actors as it was a fine balance of strength & vulnerability required. It’s always a pleasure to work
with Floria and her inspiring team.