Mark Summers Casting street team was in overdrive for a month street-casting females in & around London that were new to the industry and that had never taken part in anything similar to this before. After approaching 1000s and interviewing 150+ incredible women, from all different backgrounds, shapes & sizes, the diverse finalists were painstakingly selected for the final ‘What Will You Wear?’ Dove campaign. 

We think all the women look fabulous! We are always grateful to all the amazing and confident women that come to our casting sessions, and share themselves with us. We know it’s not easy to just ‘be yourself’ when you’re not a trained, professional performer and we really do love street-casting the Dove jobs that we’ve been part of for many years now.