cooler in cotton
Client:
Cotton
Director:
Henry Scolfield
Artist:
India Pearson
Production Co.:
Caviar Conent
Ad Agency:
DDB
Choreographer:
I COULD NEVER BE A DANCER

Cooler in Cotton

Cotton, Henry Scolfield, India Pearson, Caviar Conent, DDB, I COULD NEVER BE A DANCER

This quirky and fun commercial for Discover Cotton was directed by Henry Scolfield (Stromae’s ‘Tous Les Memes’), choreographed by duo ‘I could never be a Dancer’ and cast by Mark Summers Casting. 

Mark and his team were tasked with finding someone who could act, sing and dance. With 4 casting sessions and 200+ women, we found the perfect match with India Pearson & the commercial became a huge hit. This Discover Cotton campaign was AdWeek’s video of the week and was named Critics Choice.  It has been viewed 150,000+ times on YouTube. The commercial was filmed in Slovenia.