Award winning director Patrick Daughters (KT Tunstall ‘Suddenly I See’, Snow Patrol ‘Hands Open’) and MTV Award winner Noemie LaFrance (Justin Timberlake ‘Mirrors’, Feist ‘1,2,3,4’) choreographed this commercial. Award winning casting director Mark Summers and his team cast for this commercial. Mark and his team were tasked with finding a skilled female contemporary dancer. Casting was done in London, and filming was done in Prague.