rise as one
Rodrigo Saavedra
Production Co.:
Landia / Lucky Strike
Ad Agency:
Natricia Bernard

Rise as One

Budweiser, Rodrigo Saavedra, Landia / Lucky Strike, Africa, Natricia Bernard

This was directed by Rodrigo Saavedra (ESPN XGames- Born Free) and choreographed by Natricia Bernard (Katy Perry, ‘Firework’), who is represented by our sister company, MS Represents.

The casting for this Budweiser mockumentary-style short film for the World Cup, was done by award winning Casting Director Mark Summers. Mark and his team were tasked with finding talent of multiple ages who were able to pull off both a rocker and a hip-hop look with the right attitude.