the difference
Anders Jedenfors
Production Co.:
Believe Media LA
Ad Agency:
FCB New York

The Difference

BMW, Anders Jedenfors, Believe Media LA, FCB New York

The Mark Summers Casting research team were challenged to search the globe for the best undiscovered extreme athletes for this stunning film for BMW. The team spent weeks researching the best arctic surfers, mountaineers, climbers & mountain bikers. The artists were flown in from all over the world for the shoot in Norway making it genuinely international.