story of joy
Peter Refle
Production Co.:
Edge Film
Ad Agency:
FCB Inferno

Story of Joy

BMW, Peter Refle, Edge Film, FCB Inferno

This commercial was directed by Peter Refle and cast by award winning casting director Mark Summers and his team. This BMW commercial required Mark and his team to find a good looking older male, who was able to drive, and could portray being genuinely adventurous. Casting was done in London, and filming was done in Spain.