balmain x h&m
Client:
H&M
Director:
Johan Sandberg & Henrik Timonen
Artist:
Kendall Jenner
Creative Director:
Olivier Rousteing
Ad Agency:
Strange Cargo
Choreographer:
Normann Shay

This commercial was for Balmain X for H&M and stars Kylie Jenner, of The Kardashians fame. It was the most highly sought-after collection of 2015; members of the public worldwide queued for days to get their hands on these fashion items!

The slick choreography was by Normann Shay who was discovered many years ago by Mark Summers to work for Madonna; Norman was on tour with Madonna when this was made & had to clear a few days in his touring calendar in order to undertake this job. 

Award winning Casting Director Mark Summers and his team, were tasked with finding dancers worldwide who could perform hardcore dance styles that also had the appropriate look & energy.