Directed by the legendary film/TV director, Tony Kaye (American History X, 1998) this iconic commercial mixes a variety of music types and produces a wonderful & memorable advert. Award winning casting director Mark Summers and his team did all the casting for this.
Mark used his extensive musical background to find the needed 500 different vocalists that were featured in this. Mark and his team cast all of the singers and looked at over 5,000 applicants. There was a core group of 60 singers, and then another 500 back-up singers. There were many logistics to be figured out on this job. Casting was done in London, with filming in the Lake District up in the North of England.