"HANDS" JUST REFINED ENOUGH
Client:
1800
Director:
Fleur Fortuné
Artist:
Kirk Newmann
Production Co.:
Pretty Bird LA
Ad Agency:
Crispin Porter Bogusky LA

This 1800 Tequila commercial was cast by Mark Summers Casting. For this casting Mark and his research team were asked to find on a global scale a male who was both a pro boxer and a decent pianist. Needless to say, they’re not exactly a commonly connected skill-set, hence the tag-line, ‘Just refined enough’! However, as always we sourced the best, & we think this commercial came out great, directed by Parisian-based Fleur Fortuné.