"Hands" Just Refined Enough
1800, Fleur Fortuné, Kirk Newmann, Pretty Bird LA, Crispin Porter Bogusky LA
This 1800 Tequila commercial was cast by Mark Summers Casting. For this casting Mark and his research team were asked to find on a global scale a male who was both a pro boxer and a decent pianist. Needless to say, they’re not exactly a commonly connected skill-set, hence the tag-line, ‘Just refined enough’! However, as always we sourced the best, & we think this commercial came out great, directed by Parisian-based Fleur Fortuné.